Amber Dermoudy

It will compel platforms to reorganize their sharing algorithm, data security policy, and payment methods

Influencer marketing is a product of many content-driven campaigns that have characterised the digital era up to this point

In a study by Forrester, messaging was found to be the No.1 customer service channel preferred by consumers in South Korea, Singapore, India and the US

Its merit as a marketing tool lies in how modern consumers pay less attention to a brand unless it's promoted by a peer or trusted source