Anaita Sarkar

There's no denying social media is here to stay, but in a fickle world where customers are less loyal to brands, we need to work harder to gain their love

With the high-level marketing campaigns and budgets that large international brands get to play with, it's imperative that we look at our overall brand experience rather than just our product or service offerings to be able to thrive in the market

To ensure your company stays competitive, it's imperative to keep customers at the forefront of your business strategy