Marvel Capital Opens Kuala Lumpur Hub as Malaysia Courts Family Wealth
The Labuan-headquartered advisory firm will use its KL Eco City office to serve clients across Asia as Malaysia targets RM2 Bn in assets under its Forest City family-office scheme by end-2026.
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Marvel Capital Holdings has opened a regional office in Kuala Lumpur to expand its private trust advisory and cross-border family-office business across Asia, as Malaysia steps up efforts to build a larger wealth-management ecosystem for affluent families.
The office at Mercu Aspire in KL Eco City will focus on wealth structuring, private trust establishment, succession and legacy planning, insurance and cross-border family-office solutions, the company said today. Marvel, headquartered in Labuan, describes itself as an advisory company that connects clients with institutional partners providing the underlying financial and trust services.
The Kuala Lumpur expansion gives the company a base on the Malaysian mainland as demand for wealth structuring grows among families whose businesses, assets and succession arrangements span multiple jurisdictions. Managing Director Jayden Wong said the office would help Marvel connect clients across Asia with its network of institutional partners.
Marvel named banking, investment, trustee and insurance groups among those partners, including European Credit Investment Bank, AEI Capital Group, Northern Global Asset Services and Goldman Insurance PCC. The company did not disclose the investment in the new office, its planned headcount or the value of client assets serviced through its advisory business.
The opening comes as Malaysia tries to establish a bigger foothold in Asia’s family-office market. The Securities Commission Malaysia is targeting RM2 Bn in assets under management by the end of 2026 through its Single Family Office incentive scheme, which launched in September 2024 and is anchored in the Forest City Special Financial Zone in Johor.
That push has begun to move beyond initial approvals. Business Times reported in June, citing Malayan Banking Berhad (Maybank), that early family offices assisted by the bank were operating in Forest City with more than RM700 Mn in assets under management. The figure compares with close to RM400 Mn represented by six conditional approvals disclosed by the Securities Commission in October 2025.
Marvel’s Kuala Lumpur office is separate from the Forest City incentive scheme. To qualify under that framework, single-family offices must establish operations in the Forest City Special Financial Zone, employ local staff and allocate part of their assets to Malaysian investments. The scheme provides a 20-year incentive horizon, split into two 10-year periods, covering exemptions on income, capital gains, foreign-sourced income and other qualifying returns.
Malaysia is building that market from a much smaller base than neighbouring Singapore. The number of single-family offices in Singapore reached 2,000 in 2024, up from 1,650 previously, Reuters reported, citing Chee Hong Tat, deputy chairman of the Monetary Authority of Singapore. The city-state has benefited from wealth inflows, supported by its financial infrastructure, tax policies and position as a gateway to Southeast Asia.
For Marvel, the Kuala Lumpur office, therefore, places its regional expansion at the intersection of two trends: increasing cross-border wealth among Asian families and Malaysia’s attempt to capture more of the advisory, investment and professional-services activity surrounding that capital.
Marvel Capital Holdings has opened a regional office in Kuala Lumpur to expand its private trust advisory and cross-border family-office business across Asia, as Malaysia steps up efforts to build a larger wealth-management ecosystem for affluent families.
The office at Mercu Aspire in KL Eco City will focus on wealth structuring, private trust establishment, succession and legacy planning, insurance and cross-border family-office solutions, the company said today. Marvel, headquartered in Labuan, describes itself as an advisory company that connects clients with institutional partners providing the underlying financial and trust services.
The Kuala Lumpur expansion gives the company a base on the Malaysian mainland as demand for wealth structuring grows among families whose businesses, assets and succession arrangements span multiple jurisdictions. Managing Director Jayden Wong said the office would help Marvel connect clients across Asia with its network of institutional partners.
