Osborne Appoints Octopus as Singapore Distributor, Takes Strategic Stake to Accelerate Asia-Pacific Expansion

Grupo Osborne (“Osborne”), one of Europe’s oldest wine and spirits producers, has appointed Octopus (APAC) Holdings Limited (“Octopus”) as its principal distributor in Singapore under a five-year agreement, alongside a strategic equity investment of S$5 million.

The partnership underscores Osborne’s push into the Asia-Pacific region and positions Singapore as a key hub for regional growth. As part of the agreement, Osborne will subscribe for new shares in Octopus at S$0.0680 each, representing a 13.33% premium to the company’s last closing price of S$0.0600 on 9 April 2026. The investment will result in a 6.40% equity stake for Osborne, aligning both companies’ interests in long-term regional expansion.

Founded in 1772, Osborne operates in over 70 countries with a portfolio of more than 30 premium brands, including Carlos I, Nordés, Cinco Jotas and Bodegas Montecillo. The family-owned business reported net sales of €251 million and net profit of €16.1 million in 2024.

Under the distribution mandate, Octopus will manage Osborne’s full value chain in Singapore, covering retail, on-trade and e-commerce channels, as well as marketing, trade execution and brand positioning.

Expansion into Product Development

Beyond distribution, the partnership establishes a framework for joint product development. Octopus will collaborate with Osborne to create wines and spirits tailored to Asian consumer preferences, leveraging Osborne’s production expertise and Octopus’ regional market insights. Products developed through this collaboration will be co-owned, with economic benefits shared equally.

Octopus, through its distribution arm established in 2011, has built a regional platform spanning Southeast Asia, supplying a broad customer base from premium cocktail bars to mass-market retailers. The agreement with Osborne marks a strategic move for Octopus to expand upstream from distribution into brand creation.

Regional Growth Platform

The partnership is structured to support scalable expansion across Asia-Pacific. While Singapore serves as the initial base, both companies intend to extend distribution into additional markets through local agreements and partnerships.

“This partnership represents a decisive step in our international growth strategy,” said Fernando Terry Osborne, Chief Executive Officer of Osborne. “Asia-Pacific is a priority region, and Singapore provides a strong platform to reach high-potential markets.”

Paul Hopkins, Chief Executive Officer of Octopus, added: “This collaboration goes beyond distribution. It enables us to combine production expertise with local market knowledge to develop products designed specifically for Asian consumers.”

The agreement is expected to support Octopus’ revenue growth and improve margins through an increased focus on premium, brand-led offerings.

Octopus plans to replicate this partnership model in future collaborations, combining distribution agreements, strategic investments and product co-development to build a regional, brand-driven platform.

About Octopus (APAC) Holdings Limited
Octopus (APAC) Holdings Limited is a Singapore-listed distributor of beers, wines and spirits, focused on building a scalable regional platform through acquisitions and partnerships with global brand owners. Formerly known as GS Holdings Limited, the company operates across Asia-Pacific through retail, on-trade and wholesale channels.
For more information: https://www.osborne.es/en