Ethereum Leads Global Crypto Adoption in 2025
Global Cryptocurrency Ownership Hits 741 Million, Driven by Ethereum Growth and U.S. Pro-Crypto Policies
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The number of cryptocurrency owners worldwide continues to rise, with Ethereum leading adoption in 2025, according to Crypto.com’s annual Crypto Market Sizing Report for 2025.
Global cryptocurrency ownership increased 12.4%, from 659 million in 2024 to 741 million in 2025. Ethereum adoption surged 22.6%, reaching 175 million owners, outpacing Bitcoin’s growth of 8.3% to 365 million owners.
The report attributes this growth to several factors, including pro-crypto policies in the United States. Key drivers included the designation of Bitcoin as a strategic asset through the creation of a Strategic Bitcoin Reserve and a Digital Asset Stockpile, as well as the expansion of public companies’ digital asset treasuries and the development of real-world asset tokenization.
“This past year for our industry was defined by significant regulatory progress globally and the solidifying of our industry in the world’s largest crypto economy, the United States,” said Kris Marszalek, co-founder and CEO of Crypto.com. “Looking ahead to 2026, we are optimistic that crypto adoption at both a retail and institutional level will continue growing at pace.”
The report highlights Ethereum’s accelerating adoption as a key trend in the crypto market, reinforcing its position as a foundational platform for decentralized applications, tokenization, and enterprise blockchain solutions.
The number of cryptocurrency owners worldwide continues to rise, with Ethereum leading adoption in 2025, according to Crypto.com’s annual Crypto Market Sizing Report for 2025.
Global cryptocurrency ownership increased 12.4%, from 659 million in 2024 to 741 million in 2025. Ethereum adoption surged 22.6%, reaching 175 million owners, outpacing Bitcoin’s growth of 8.3% to 365 million owners.
The report attributes this growth to several factors, including pro-crypto policies in the United States. Key drivers included the designation of Bitcoin as a strategic asset through the creation of a Strategic Bitcoin Reserve and a Digital Asset Stockpile, as well as the expansion of public companies’ digital asset treasuries and the development of real-world asset tokenization.
“This past year for our industry was defined by significant regulatory progress globally and the solidifying of our industry in the world’s largest crypto economy, the United States,” said Kris Marszalek, co-founder and CEO of Crypto.com. “Looking ahead to 2026, we are optimistic that crypto adoption at both a retail and institutional level will continue growing at pace.”
The report highlights Ethereum’s accelerating adoption as a key trend in the crypto market, reinforcing its position as a foundational platform for decentralized applications, tokenization, and enterprise blockchain solutions.
