Logisnext Asia Pacific Announces Rebrand from Mitsubishi Logisnext Asia Pacific Effective April 30
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Singapore, 11 March 2026 — Mitsubishi Logisnext Asia Pacific (MLAP) announced that it will be rebranded as Logisnext Asia Pacific, aligning with the strategic direction of its parent company, Mitsubishi Logisnext Co., Ltd.. The name change will take effect on 30 April 2026.
The rebranding follows the company’s long-term transformation plan under “Logisnext Vision 2035.” As part of this strategy, Mitsubishi Logisnext Co., Ltd. has formed a strategic partnership with Japan Industrial Partners to support sustainable growth and long-term value creation across its global operations. All group companies will adopt the updated naming structure from the end of April.
Yasumitsu Baba, Managing Director of Mitsubishi Logisnext Asia Pacific, said the company will maintain its focus on customers and dealer partners during the transition.
“While our name is changing, our commitment to customers and dealer partners remains unchanged. We will continue providing equipment, services, and solutions that support customer operations while strengthening our global alignment.”
Logisnext operates through four regional hubs: Japan, EAME (Europe, Africa, CIS and Middle East), the Americas, and APAC/C/SA (Asia Pacific, China and South Africa). The structure is intended to support regional market requirements while maintaining global coordination.
As part of the global rebranding program, the group will gradually update its brand portfolio. In Japan, product lines currently sold under Mitsubishi Forklift Trucks will transition to the Logisnext name.
In the APAC/C/SA region, Mitsubishi Forklift Trucks will transition to Logisnext Forklifts over the coming years. The company stated that product engineering, equipment offerings, and dealer-based service support will remain unchanged during the transition.
Logisnext Asia Pacific will continue to operate through its existing dealer network and service structure to ensure operational continuity for customers and partners.
Headquartered in Singapore, the regional business provides materials-handling equipment, warehouse solutions and fleet support. The portfolio also includes brands such as Cat Lift Trucks, TCM, UniCarriers and Nichiyu. The company supports customers through a network of 98 dealer locations across the region.
Singapore, 11 March 2026 — Mitsubishi Logisnext Asia Pacific (MLAP) announced that it will be rebranded as Logisnext Asia Pacific, aligning with the strategic direction of its parent company, Mitsubishi Logisnext Co., Ltd.. The name change will take effect on 30 April 2026.
The rebranding follows the company’s long-term transformation plan under “Logisnext Vision 2035.” As part of this strategy, Mitsubishi Logisnext Co., Ltd. has formed a strategic partnership with Japan Industrial Partners to support sustainable growth and long-term value creation across its global operations. All group companies will adopt the updated naming structure from the end of April.
Yasumitsu Baba, Managing Director of Mitsubishi Logisnext Asia Pacific, said the company will maintain its focus on customers and dealer partners during the transition.
