Social Media

Brands are particularly attentive to the best elements of their community, those who relay their values, products and services and often engage professional influencers to create content and engage with the brand.

Indonesia's internet economy is currently valued at $40 billion in 2019 and this is expected to more than triple by 2025.

You may spend a huge amount of money to buy likes and followers for your social media posts and pages but while that may appear impressive, the lack of genuine interaction or feedback means that the investment has not been the right decision

There's no denying social media is here to stay, but in a fickle world where customers are less loyal to brands, we need to work harder to gain their love

Sharing to earn social currency is the most direct path to building a hit record in today's music discovery ecosystem. Is your single or album release ready?

We must consciously find people on the periphery of our own social networks as these will be the people who bring us new ideas and information

Great video content isn't about you, it's about your audience

While the original page likes and engagement campaigns exist, the social media platform is actively encouraging its advertisers to prioritize campaigns more closely related to their business objectives

If you're not successfully using social media in your business, it's time you jumped on the bandwagon to utilize some of these effective strategies for your next campaign

… and tips on how to do so effectively

The relativity of digital marketing strategies with the growth of businesses is no secret in today's ever-evolving business world. But what are some of the most favorable marketing strategies?

It will compel platforms to reorganize their sharing algorithm, data security policy, and payment methods

Influencer marketing is a product of many content-driven campaigns that have characterised the digital era up to this point

Only when content shared on YouTube attracts an audience, can a brand or individual expect to earn a healthy income

Maintaining an online presence is not at all a difficult task and it can give phenomenal results

Lessons for entrepreneurs to learn from the social media activity of some of the world's biggest brands

Its merit as a marketing tool lies in how modern consumers pay less attention to a brand unless it's promoted by a peer or trusted source

Facebook can be of help to your company especially if its new, the only thing you need to know is how to operate your account intelligently

Facebook, Twitter, and Instagram are the most used social networks, finds Hootsuite study

9GAG's founder says the trick is being straight and simple

9GAG has garnered over 39 million likes on Facebook