ALL Accor Serves Up Immersive Roland-Garros Experiences Across the Globe

ALL Accor, the booking platform and loyalty programme of the Accor Group, is elevating the Roland-Garros experience beyond the tennis court with a series of immersive activations and exclusive hospitality experiences running from May 18 to June 7.

As an official supplier of Roland-Garros since 2015 and official partner since 2024, ALL Accor continues to strengthen its long-standing relationship with France’s premier tennis tournament by blending the worlds of elite hospitality and sporting excellence.

This year’s campaign introduces an unprecedented hospitality concept, transforming iconic hotels and exclusive spaces into immersive Roland-Garros destinations designed for tennis fans and loyalty members worldwide.

A Parisian Palace Reimagined in Roland-Garros Style

Leading the activation is the spectacular transformation of Le Royal Monceau – Raffles Paris, marking the first-ever rebranding of a Parisian palace hotel in the colours and spirit of Roland-Garros.

Inspired by the tournament’s iconic clay courts and architectural identity, the hotel features a striking scenography combining dichroic glass, light installations and clay-inspired textures. Highlights include:

• An outdoor pool reimagined as a tennis court-inspired artistic installation
• A redesigned Royal Monceau Suite featuring décor inspired by Court Philippe-Chatrier
• Live screenings of Roland-Garros matches at the hotel’s private Royal Film Club cinema, complete with gourmet popcorn and signature dining experiences

Roland-Garros Experiences Expand Worldwide

Beyond Paris, ALL Accor is extending the tournament atmosphere internationally through immersive hotel activations at selected Pullman and MGallery properties in cities including Tokyo, Shanghai and São Paulo.

These global experiences bring the excitement of the Grand Slam to guests around the world, reinforcing ALL Accor’s commitment to creating memorable, passion-driven travel and lifestyle moments.

Exclusive Lounge Experience at Roland-Garros

From May 24 to June 7, ALL Accor members will gain access to a dedicated hospitality lounge at Roland-Garros, designed in collaboration with renowned caterer Potel et Chabot and Marseille-based artist Sarah Espeute.

Known for her poetic and sustainable artistic approach, Espeute has created bespoke artworks and accessories inspired by the spirit of sport and movement, offering guests a refined and intimate retreat within the tournament grounds.

“Enjoy a Number One Treatment” Campaign

Supporting the partnership is ALL Accor’s latest campaign, “Enjoy a Number One Treatment,” showcasing the premium hospitality expertise of Accor through elegant visuals filmed across several properties within the portfolio, including the iconic MGallery Molitor Paris.

The campaign celebrates the idea of treating every guest with the same care and attention afforded to world-class athletes.

“With ALL Accor, we are transforming loyalty into an experiential platform built around our members’ passions. Our partnership with Roland-Garros is a powerful illustration of this: an iconic event whose excitement we extend far beyond the courts, bringing the world of the Grand Slam into the very heart of the hotels available on ALL.com across the globe,” said Mehdi Hemici, Chief Loyalty & E-Commerce Officer, Accor.

“From our private suite within the stadium to experiences rolled out internationally, we give our members the opportunity to feel the thrill of the tournament — whether courtside or on the other side of the world — with a number one treatment, just like the greatest champions.”

Through this landmark activation, ALL Accor continues to redefine loyalty by merging travel, entertainment, culture and sport into unforgettable global experiences.

About ALL Accor

ALL Accor is Accor’s booking platform and loyalty programme, offering members access to exclusive rewards, premium experiences and an extensive portfolio of hotels and lifestyle destinations worldwide.