Marketing

To minimize the chances of failure, businesses can follow these 7 steps to successfully launch their new product

According to founder of Elite Agency Growth, Giuliano Gonzalez, focusing on client satisfaction, working hard and having the right team are the keys to success.

Ramotion develops visual identities and comes up with tons of brand strategies to push a brand to the success it deserves

These three strategies will help new and current SMEs in the online retail space make their businesses as resilient as possible quickly

Known as 'The High-Ticket Client Guy', Douglas James has already trained and coached over 1,500 entrepreneurs on how to turbo-charge their earning potential.

LinkedIn is not a magic pill. It will not solve all your marketing challenges. However, if used properly - it can generate hundreds of high-ticket clients, while taking much fewer expenses, comparing to other marketing channels.

Bet on AI, chatbots this year, as well as more visual content than written

How being nice to people is the best marketing strategy of all

Reputation management should be a companywide responsibility that affects several, if not all, external-facing departments

Amber Venz Box, founder and president of influencer network rewardStyle, discusses the process of building a billion dollar company, the importance of big data in validating influencer impact, and the role China and India's smartphone growth plays in growing influencer's value

Justin Moss, chief executive officer, and founder of the Pineapple Agency, on why building an experiential marketing strategy around brands, product releases, and music festivals is becoming a critical piece to winning over consumers' trust and brand loyalty

There are very simple steps an enterprise can take to reap the full potential of analytics and move towards digital transformation

William Morris, head of gaming at Red Light Management comments on gaming's place in music discovery and why the gaming industry's future growth is dependent on China and India's middle class.

In a modern and culturally diverse society, content in ads should not be taken lightly

Think ahead, and consider how you want to be viewed by potential customers, investors or employees, and put branding first

Custodians and verifiers will be a key player in helping individuals and consortiums securely store their core ID data, linked to the entire data set behind it

These aspects highlight how you can use content marketing in efficient ways to improve the outreach, and consequently, the overall sales and profits in your business

To meet the changing needs and expectations of customers, B2B and B2C marketers need to learn from each other's experiences to adapt and implement a new set of strategies

Since startups have a limited budget to operate with, how much should they invest in marketing? And why could it change the number of startups who make it past the 10-year mark?

same-day shipping can be achieved; but it comes at the cost of rethinking some of your existing business practices

Analyse your own data to understand how your audience engages and shops for your product or service, and work with strategic partners to help fill the gaps

The ability to identify and retarget users of top-ranking mobile games in more obscure categories and markets could prove lucrative, and ultimately provide new ways for developers to grow and compete

While the number of ad tech providers continues to grow in number, a large portion has already been replaced by freely available tools from tech giants Facebook and Google

What customers crave across brands and industry is a seamless experience

Businesses must make an effort to stay updated despite geographic distance and time zone differences

Can you tell your unique value proposition in five words?