Marketing | Page 2

The rampant misuse of the concept of influencer marketing has come into the limelight in the restaurant industry and is a cause for distress among a majority of the restaurant owners

The sector is slated to reap in US$102 billion in gross merchandise value by 2025

Most of these trends come about as reactions to new technologies or new consumer behaviors

The Asia Pacific will continue to be a leading contributor to global ad spend growth in 2019, says Dentsu

Though an old concept, these temporary shops help established as well as new brands in marketing and connecting with customers

Founders should seek coverage not only after they have fundraised, but at every stage of their journey

If you want to create excitement when people see your brand, choose your colours right

Understanding how your website is performing is key to understanding the overall strengths and weaknesses of your operation

As we steer towards 2019, programmatic advertising, brings a set of challenges that all stakeholders need to navigate together in order to create a truly successful ecosystem for digital advertising

The trick is to keep it simple and authentic

Now is a good time to take their advantage because of low competition

Getting your business covered, or even mentioned, in high-profile media platforms can be a big benefit for the brand

Over 60 per cent of marketers find generating traffic and leads to be their top challenge

If everyone could afford to invest in an ad tech stack to support a comprehensive data-driven marketing strategy, we'd be laughing all the way to our analytics dashboards

There is a slew of marketing platforms that come with the promise of AI. But do these products deliver on that promise?

Businesses that are up in their digital marketing game can benefit in more ways than one

Keeping the audience engaged and building a relationship has done the trick for us, say founders of HiSmile