What Founders Can Learn From The World’s First Trillion-Dollar Company

Leaders at Apple understand the importance of a healthy workplace

By Nidhi Singh | Aug 06, 2018
Vytautas Kielaitis | Shutterstock

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur Asia Pacific, an international franchise of Entrepreneur Media.

Tim Cook has had an unforgettable year. First it became the world’s third-largest mobile phone manufacturer after Samsung and Huawei and now it has reached the milestone of $1-trillion market value, the first US company to do so. In a memo sent to 120,000 employees, Cook credited Apple co-founder Steve Jobs and thanked workers for their efforts in helping the company reach the historic mark.

“It’s you, our team, that makes Apple great and our success is due to your hard work, dedication and passion. I am deeply humbled by what you do, and it’s the privilege of a lifetime to work alongside you,” Cook said in a memo.

Leaders at Apple have always embraced the idea of treating their employees as their best customers. After all, employee performance is critical to the success of any business. According to Fortune Annual Survey 2017, for the past 10 years in a row, Apple has been considered as the most admired company in the world.

We take a look at some instances when the chiefs of the biggest technology company have gone a step ahead to ensure the well-being of their employees.

Standing is The New Healthy

To stand or not to stand? This is a never ending debate but Apple knows what’s best for their employees’ well-being. In an interview to Bloomberg, Cook said, “We have given all of our employees, 100%, standing desks. If you can stand for a while, then sit, and so on and so forth, it’s much better for your lifestyle.” He said that doctors think sitting is the new cancer, and people should stand and work, if possible.

Walk And Talk

Apple has long practised the idea of walking meetings. Jobs himself used to do meetings while walking. Walter Isaacson’s biography of Steve Jobs, Steve Jobs mentions various instances when he would attend the events to just take walks. “I didn’t yet know that taking a long walk was his preferred way to have a serious conversation,” writes Isaacson. “It turned out that he wanted me to write a biography of him.”

No to Micromanagement

Micromanagement is common among companies. A 2016 November study from the Indiana University Kelley School of Business in the US, looked at how stress and levels of control affected 2,363 employees. When comparing highly-demanding jobs, employers that gave employees less control were associated with a 15.4 percent increased chance of death.

In 2014, the Business Insider website did research on employee reviews site Glassdoor to learn what Apple employees love about the company.

It found that employees praised the leadership of the company, with Cook notching up an impressive 94 percent approval rating. This went hand-in-hand with being trusted to do their jobs without micromanagement.

Run by Ideas, Not Hierarchy

Jobs never believed in the workplace culture of rigid hierarchies. In an interview with the American journalist, Walt Mossberg at the D8 conference in California, US, Jobs said, “If you wanna hire great people and have them stay working for you, you have to let them make a lot of decisions and you have to be run by ideas, not hierarchy. The best ideas have to win, otherwise, good people don’t stay”.

Tim Cook has had an unforgettable year. First it became the world’s third-largest mobile phone manufacturer after Samsung and Huawei and now it has reached the milestone of $1-trillion market value, the first US company to do so. In a memo sent to 120,000 employees, Cook credited Apple co-founder Steve Jobs and thanked workers for their efforts in helping the company reach the historic mark.

“It’s you, our team, that makes Apple great and our success is due to your hard work, dedication and passion. I am deeply humbled by what you do, and it’s the privilege of a lifetime to work alongside you,” Cook said in a memo.

Leaders at Apple have always embraced the idea of treating their employees as their best customers. After all, employee performance is critical to the success of any business. According to Fortune Annual Survey 2017, for the past 10 years in a row, Apple has been considered as the most admired company in the world.

Nidhi Singh

Former Correspondent, Entrepreneur Asia-Pacific
A self confessed Bollywood Lover, Travel junkie and Food Evangelist.I like travelling and I believe it is very important to take ones mind off the daily monotony .

Related Content

Business News

Bangkok Marks Chinese New Year 2026 with Citywide Cultural and Retail Campaign

Bangkok will host a series of cultural and retail activities for Chinese New Year from 12–22 February 2026, reinforcing its position as a regional destination during the Lunar New Year travel period. While Songkran is Thailand’s traditional New Year, Lunar New Year is widely observed across the country, reflecting longstanding Thai-Chinese heritage. The period draws […]
Business News

VinFast Enters Indonesia’s E-Scooter Market, Signs MoUs with Local Dealers

VinFast announced its entry into Indonesia’s e-scooter market through the signing of Memoranda of Understanding (MoUs) with local dealers, marking the expansion of its electric two-wheeler business into the country. VinFast signed MoUs with K3, Citra Abadi Sedaya, PT Bevos Auto Mandiri, PT Sapta Jaya, MotorArt, PT Sinergies Dua Kawan, and PT HINU. The partners […]
Business News

Indonesia Reports $30 Billion Fiscal Impact from 2025 Reallocation Programme Without Additional Borrowing

Jakarta – Indonesia implemented a fiscal restructuring programme in 2025 under President Prabowo Subianto, generating an estimated fiscal impact of approximately US$30 billion while maintaining the fiscal deficit within the statutory 3 percent ceiling and keeping government debt at around 40 percent of GDP. The programme focused on expenditure rationalisation, enforcement measures, and recovery of […]
Business News

Swissquote Appoints Rafael Weber as Deputy CEO for Singapore

Swissquote, the digital financial services group, has appointed Rafael Weber as Deputy Chief Executive Officer of its Singapore business, further strengthening its leadership team in the region. In his expanded role, Weber will continue to focus on scaling Swissquote’s Singapore operations while overseeing all client relationships, ensuring continuity and the development of long-term partnerships in […]
Business News

Standard Chartered Strengthens Discretionary Portfolio Management Team in Singapore with Three New Hires

Standard Chartered has strengthened its discretionary portfolio management (DPM) capabilities in Singapore with the appointment of three new professionals, reinforcing the bank’s continued investment in its wealth management platform. Sylvain Huard has joined the bank as Head of Asset Allocation, reporting to Daniel Furer, Global Head of Discretionary Portfolio Management. Huard brings extensive experience to […]
Business News

Entrepreneur Asia Summit & Awards 2026 to Convene Asia-Pacific’s Leading Founders, Investors and Change-Makers in Singapore

Singapore | 13 February 2026 — Entrepreneur Asia Summit & Awards 2026, Asia-Pacific’s premier gathering of entrepreneurs, innovators, and business leaders, will take place on 13 February 2026 at The St. Regis Singapore, bringing together an influential mix of founders, CEOs, investors, and ecosystem leaders for a day of high-impact conversations, networking, and recognition. The […]