ECOVACS Launches “Created for Ease – Always in Your Corner” Campaign Across APAC
ECOVACS
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Singapore, March 13, 2026 – ECOVACS Robotics has introduced its “Created for Ease – Always in Your Corner” brand campaign across the Asia-Pacific region, highlighting the role of home service robots in supporting caregivers and households managing multiple responsibilities.
The campaign adapts ECOVACS’ global “Created for Ease” brand idea for APAC markets by focusing on the everyday pressures faced by families, particularly members of the “sandwich generation” who balance careers while caring for children and aging parents.
According to the company, the campaign emphasizes how service robotics can help reduce household workload and mental strain by handling routine tasks such as cleaning.
Partnership with Enabling Village in Singapore
As part of the initiative, ECOVACS is partnering with Enabling Village in Singapore to support caregivers of people with disabilities. The company will provide its ECOVACS DEEBOT robotic vacuum to selected caregivers to help reduce time spent on household chores.
The collaboration includes creative contributions from local artist Eli, known online as @Eli_lailai, whose merchandise designs were developed through the I’mable Collective initiative by SG Enable. The program supports training and employment opportunities for people with disabilities in the creative sector.
Robotics Ecosystem for Home Cleaning
Founded in 2006, ECOVACS develops home service robotics including the DEEBOT robotic vacuum series and WINBOT robotic window cleaner series. The company says its technology aims to automate common home cleaning tasks, allowing users to spend less time on maintenance.
The campaign will run across several APAC markets including Singapore, Australia, Vietnam, India, Thailand, Malaysia and Indonesia through partnerships, community programs and brand storytelling initiatives.
Company Overview
ECOVACS Robotics operates in nearly 180 markets and serves more than 38 million households worldwide. Its product portfolio includes robotic vacuum cleaners, window-cleaning robots, robotic lawn mowers, commercial cleaning robots and robotic pool cleaners.
The company states that its long-term mission, “Robotics for All,” focuses on making service robotics accessible and integrated into everyday home life.
Singapore, March 13, 2026 – ECOVACS Robotics has introduced its “Created for Ease – Always in Your Corner” brand campaign across the Asia-Pacific region, highlighting the role of home service robots in supporting caregivers and households managing multiple responsibilities.
The campaign adapts ECOVACS’ global “Created for Ease” brand idea for APAC markets by focusing on the everyday pressures faced by families, particularly members of the “sandwich generation” who balance careers while caring for children and aging parents.
According to the company, the campaign emphasizes how service robotics can help reduce household workload and mental strain by handling routine tasks such as cleaning.
