HSBC Swiss Private Bank Appoints Alfonso Gómez as Chief Executive Officer
Alfonso Gómez
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HSBC Swiss Private Bank today announced the appointment of Alfonso Gómez as Chief Executive Officer (CEO), effective 27 April. He will be based in Geneva and report to Ida Liu, CEO of HSBC Private Bank.
Alfonso Gómez brings more than 30 years of experience in Swiss and international wealth management. He joins from Banco Bilbao Vizcaya Argentaria (BBVA), where he spent over 31 years in a range of senior roles across New York, London, Madrid, and Zurich. Most recently, he served as CEO of BBVA Switzerland for more than 12 years.
In addition to his executive career, Gómez has been an active contributor to the Swiss financial ecosystem. Since 2018, he has served on the board of the Association of Foreign Banks in Switzerland and has been its Vice Chairman since early 2023. He has also been a member of the board of the Swiss Finance Institute for more than three years.
Gómez succeeds Daniel Calado, who has been leading HSBC Swiss Private Bank on an interim basis since October. Calado will now return to his role as Chief Financial Officer of HSBC Private Bank Switzerland and EMEA, and continue as a member of the executive committee.
Commenting on the appointment, Ida Liu, CEO of HSBC Private Bank, said:
“With his extensive experience in Switzerland, proven leadership skills and commitment to delivering outstanding client satisfaction, Alfonso is ideally suited to lead our Swiss private bank.”
This appointment marks a key step in strengthening HSBC’s leadership team in Switzerland and reinforces its commitment to delivering long-term value for clients in the region and beyond.
About HSBC Private Bank
HSBC Private Bank provides wealth management services to high-net-worth individuals and families, offering tailored financial solutions across global markets.
HSBC Swiss Private Bank today announced the appointment of Alfonso Gómez as Chief Executive Officer (CEO), effective 27 April. He will be based in Geneva and report to Ida Liu, CEO of HSBC Private Bank.
Alfonso Gómez brings more than 30 years of experience in Swiss and international wealth management. He joins from Banco Bilbao Vizcaya Argentaria (BBVA), where he spent over 31 years in a range of senior roles across New York, London, Madrid, and Zurich. Most recently, he served as CEO of BBVA Switzerland for more than 12 years.
In addition to his executive career, Gómez has been an active contributor to the Swiss financial ecosystem. Since 2018, he has served on the board of the Association of Foreign Banks in Switzerland and has been its Vice Chairman since early 2023. He has also been a member of the board of the Swiss Finance Institute for more than three years.
