Influencers

From fintech companies to multinational companies, the move of these influencers could lead to potential disruption

Influencer marketing is a product of many content-driven campaigns that have characterised the digital era up to this point

Its merit as a marketing tool lies in how modern consumers pay less attention to a brand unless it's promoted by a peer or trusted source

Does the influencer have good engagement with their followers (e.g. the number of likes, comments, retweets, views, shares on posts)?