Marketing | Page 2

Businesses must make an effort to stay updated despite geographic distance and time zone differences

Can you tell your unique value proposition in five words?

As consumption of music continues to grow globally, brands should take note of music streamers

Using the platform can knock off many early charges when it comes to getting your products out there

A video that's well-optimised for search engines will show up whenever a related question is typed into Google's (or YouTube's) search box

The social media platform is your ticket to break into Asian markets

Research shows consumers check their mobile devices an average of 80 times a day, making it no surprise that they turn to their devices when they are hungry too

As the adoption of smart speakers like Amazon's Alexa continues to grow, brands are being forced into a 'voice first' era, making it a perfect time for brands to develop their sonic identities

While the original page likes and engagement campaigns exist, the social media platform is actively encouraging its advertisers to prioritize campaigns more closely related to their business objectives

Though the challenges will vary from startup to startup, there are three fundamentals that founders must get right

… and tips on how to do so effectively

Choosing the right agency starts with understanding your business goals

It's not just about setting up shop with your wares and expecting people to buy them. It's about researching the styles people buy, the prices they're willing to pay

The region is on the verge of technological advancement and as a consequence, attracts more and more start-ups willing to invest on marketing campaigns

North America and China to continue to represent majority of revenue

By using a sales structure and not sale scripts, you will win more sales, and that too consistently

The rampant misuse of the concept of influencer marketing has come into the limelight in the restaurant industry and is a cause for distress among a majority of the restaurant owners

Are you thinking of buying a franchise or about franchising your business? Here are the few clauses you should consider before signing a franchise agreement

The sector is slated to reap in US$102 billion in gross merchandise value by 2025

Artificial intelligence technologies are being extensively integrated in large retail, supply chain, legal, financial and IT companies

Most of these trends come about as reactions to new technologies or new consumer behaviors