VWO and AB Tasty have entered into an agreement to combine, subject to customary closing conditions. The combination will create a digital experience optimization platform offering experimentation, personalization, behavioral insights, and analytics supported by artificial intelligence.

The combined company is expected to generate more than $100 million in annual revenue and serve over 4,000 customers globally. The United States and Europe will account for approximately 90% of revenue. The organization will operate from 11 offices with teams across North America, Latin America, Europe, and Asia-Pacific. The companies plan to invest further in a full-stack technology platform with AI-native capabilities and strengthen customer engagement through regional presence.

“VWO was founded on the conviction that great products, strong fundamentals, and long-term thinking build enduring companies. In AB Tasty, we found a team that shares this philosophy and complements us strongly in product and organization capabilities, while having a strong alignment in culture, vision, and mission. Together, we see an opportunity to create a global leader that delivers greater scale, depth, and consistency to customers, while staying committed to the core value proposition that have made both companies successful,” said Sparsh Gupta, Co-founder and CEO, VWO.

The combined business will be led by executives from both organizations. Sparsh Gupta will serve as Chief Executive Officer. Ankit Jain will become Chief Product and Technology Officer. Rémi Aubert, Co-founder and Co-CEO of AB Tasty, will serve as Chief Customer and Strategy Officer. Alix de Sagazan, Co-founder and Co-CEO of AB Tasty, will become Chief Revenue Officer.

“Our ambition has always been to create a global leader in experimentation and experience optimization that delivers tangible, measurable value to customers. Over the past few years, as we reflected on the next chapter for AB Tasty, it quickly became clear that the right path was about alignment—across ambition, culture, product, and geography. With VWO, the alignment was clear early on: shared ambition, shared values, complementary strengths, and a common commitment to customers. This combination gives us the opportunity to pursue the same ambition we’ve always had, but at a much greater scale and significantly expanded resources,” said Alix de Sagazan, Co-CEO, AB Tasty.

The transaction is led by Everstone Capital, the private equity arm of the Everstone Group and a majority shareholder in VWO. Everstone Capital is investing additional capital and will remain the largest institutional shareholder in the combined company.

“This investment is a continuation of the Everstone playbook of combining deep domain expertise with cross-geography perspective to build a market leader, in this case a global, best-in-class digital experience optimization platform. Together, VWO and AB Tasty will have among the most comprehensive product offerings in the category and a well-balanced geographical footprint with a leading market share in multiple major regions. Everstone will also support the company with an advisory board drawing from some of the leading industry experts and operators” said Sandeep Singh, Managing Director, Everstone Capital.

VWO and AB Tasty will provide further information following the completion of customary closing conditions.

About VWO:
Founded in 2010, VWO is a unified experience-optimization platform that product, marketing, growth, and engineering teams use to improve customer journeys and accelerate digital performance. With a connected suite of experimentation, analytics, personalization, and feature-delivery tools, VWO enables organizations to make data-driven decisions at scale. Trusted by more than 3,000 brands like Forbes, Walt Disney, Amway, Hilton Vacations, TAP Portugal, Cigna across ecommerce, SaaS, travel, and media, VWO helps teams deliver consistent, measurable improvements to experience, conversion, and revenue. Website: https://vwo.com/

About AB Tasty:
Founded in 2014 in Paris, AB Tasty is a leading experimentation and personalization platform that enables global brands to optimize digital experiences through A/B testing, feature management, and AI-driven personalization. It is used by more than 1000 leading global brands worldwide, including L’Oreal, Samsonite, USA Today, and Ganni, and across multiple industries, including travel, retail, banking and insurance. Website: https://abtasty.com/

About Everstone Capital:
Everstone Capital, the private equity arm of the Everstone Group, is a Singapore-headquartered investment firm with $3.5 billion in assets under management and a presence across seven global offices. We focus on control-oriented, mid-market investments across high-growth sectors including Technology Services, Healthcare & Pharma, Consumer, Financial Services, and Industrials. Our platform-building approach combines operational expertise with strategic capital to unlock sustainable value and drive long-term growth.

With a team of ~100 experienced professionals, we bring deep domain knowledge, local insight, and an on-ground execution edge to every partnership. Our active ownership model and disciplined execution enable us to scale businesses, accelerate transformation, and consistently deliver strong risk-adjusted returns for our investors. Website: https://everstonecapital.com/