Social Media | Page 2

The rampant misuse of the concept of influencer marketing has come into the limelight in the restaurant industry and is a cause for distress among a majority of the restaurant owners

Shootsta has over 140 clients, including the likes of Qantas, Toyota, Oracle and Carro

And here's how to ameliorate your lead generation prospects by using tools that are friendlier on your wallet.

When used effectively, the instant messaging service can be a lead generation as well as a client acquisition and retention tool

In a world which relies heavily on everything Internet, failing to leverage your online profile is an opportunity lost

The relativity of digital marketing strategies with the growth of businesses is no secret in today's ever-evolving business world. But what are some of the most favorable marketing strategies?

Here are all the key things to think about and implement in your business

Today, augmented reality holds a number of applications for businesses,providing an opportunity for brands to stand out from the rest

The trick is to keep it simple and authentic

Getting your business covered, or even mentioned, in high-profile media platforms can be a big benefit for the brand

It will compel platforms to reorganize their sharing algorithm, data security policy, and payment methods

It can help achieve several consumer-facing goals, including community building, influencer outreach, native advertising and social commerce

AI and the machine-based tools borne from the technology can help cut through the time needed to plan effective engagement strategies

Influencer marketing is a product of many content-driven campaigns that have characterised the digital era up to this point

Only when content shared on YouTube attracts an audience, can a brand or individual expect to earn a healthy income

Maintaining an online presence is not at all a difficult task and it can give phenomenal results

Lessons for entrepreneurs to learn from the social media activity of some of the world's biggest brands

Its merit as a marketing tool lies in how modern consumers pay less attention to a brand unless it's promoted by a peer or trusted source

Businesses that are up in their digital marketing game can benefit in more ways than one

While businesses around the world are entering into the "Agility Era", Asian businesses seem to be a little less vigorous about it

Facebook can be of help to your company especially if its new, the only thing you need to know is how to operate your account intelligently