Leadership Insights from Winston Lee: Key Drivers for the Real Estate Industry to Adopt Innovation Are Cost, Efficiency and Quality
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MilikiRumah today shared leadership insights from Co-Founder and Chief Executive Officer Winston Lee, highlighting the key factors accelerating innovation in the real estate sector across Southeast Asia.
According to the company, adoption of technology and artificial intelligence (AI) in real estate is being driven by three primary factors: cost, efficiency, and quality. These drivers are shaping how both developed and emerging markets approach digital transformation.
“AI adoption in real estate is fundamentally driven by cost, efficiency, and quality,” said Winston Lee. “In markets like Singapore, rising labour costs are accelerating automation, while in emerging markets like Indonesia, technology is improving accessibility and raising standards across the sector.“
MilikiRumah leverages data and AI to expand access to homeownership, particularly among underbanked populations. Its AI-powered rent-to-own model is designed to help individuals transition from renting to becoming mortgage-eligible homeowners.
The company noted that while developed markets such as Singapore are focused on cost optimization and maintaining margins, emerging economies like Indonesia are adopting AI to enhance quality and broaden financial inclusion.
MilikiRumah, operated by PT Miliki Rumah Indonesia and backed by Rightkey Capital, plans to expand its technology-driven housing solutions across Southeast Asia as part of its long-term growth strategy.
MilikiRumah today shared leadership insights from Co-Founder and Chief Executive Officer Winston Lee, highlighting the key factors accelerating innovation in the real estate sector across Southeast Asia.
According to the company, adoption of technology and artificial intelligence (AI) in real estate is being driven by three primary factors: cost, efficiency, and quality. These drivers are shaping how both developed and emerging markets approach digital transformation.
“AI adoption in real estate is fundamentally driven by cost, efficiency, and quality,” said Winston Lee. “In markets like Singapore, rising labour costs are accelerating automation, while in emerging markets like Indonesia, technology is improving accessibility and raising standards across the sector.“
MilikiRumah leverages data and AI to expand access to homeownership, particularly among underbanked populations. Its AI-powered rent-to-own model is designed to help individuals transition from renting to becoming mortgage-eligible homeowners.
The company noted that while developed markets such as Singapore are focused on cost optimization and maintaining margins, emerging economies like Indonesia are adopting AI to enhance quality and broaden financial inclusion.
MilikiRumah, operated by PT Miliki Rumah Indonesia and backed by Rightkey Capital, plans to expand its technology-driven housing solutions across Southeast Asia as part of its long-term growth strategy.
